Did you think the job of a B2B marketer is still about organising events, ordering gadgets, running telemarketing campaigns and sending mass mailings? Think again... we're 2017 here... The nineties are far away.
Although the activities mentioned here-above still have (and will keep) an important place in our marketing & communication mix, to me personally, digital marketing tactics are the future. That's why I'm trying to concentrate my efforts on acquiring as much as possible experiences with digital strategy, tools & tactics.
Google Marketing Tools
The world of digital marketing is constantly changing. As a digital marketeer, I absolutely need to stay up-to-date about the latest trends and tools that can help me succeed in my mission. In a couple of following articles, I will guide you through some tools and information sources that I stored in my browser bookmarks. There are a lot of them. I check and use some of them almost daily, others a lot less. But all these links are worth being stored in any digital marketer's bookmarks.
Let me start by giving you a sneak preview of my Google bookmarks. You could be surprised by the number of tools Google has to offer:
And these are only my Google bookmarks... Of course, I'm not using exclusively Google tools. Google is only one of my resources... but it's an important one! Did you notice I didn't even mention the Google Search tool or Google Maps? :-).
In a couple of following articles, I will go a little bit more in detail about some of these Google tools, why they are useful, why I use them and what I learned from them.
Do you know any other tools that I should know? Feel free to share!