Customer communication is very often underrated as an improvement area. Here's what you should pay attention to.
It's a shame customer communication isn't been given the attention it deserves, since implementing just a few customer service best practices can have a tremendous impact in how your customers perceive you.
Everybody seems focused on providing a fast response above all. It is important, no question about that. But neglecting your team and your customer's feelings can have a dramatic impact on your company.
Here's what you should pay attention to.
The chaos of business life can make us lose track of what actually matters: customers.
Customers are humans. Every single one of them.
Even those who work in big corporate structures. They're all people with feelings and emotions. And that's how you should be treating them.
This is actually one of the motivations behind the creation of Rooftop. We wanted a tool to handle customer care efficiently and keep communication personal.
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