AIT is now Easi Connect: a new name for the same trusted integration platform

AIT is now called Easi Connect. Here's what changes, and what doesn't. 

The platform is evolving, your experience stays exactly the same.

After years of helping organisations connect their business applications, we're excited to announce a new chapter: AIT has officially been renamed to Easi Connect.

If you're already using the platform, the most important thing to know is simple: Your experience remains exactly the same.

Your integrations continue to run as they always have, your contacts remain the same, and our support remains unchanged. This rebranding reflects the platform's evolution, not a change to the product itself.

Why did AIT become Easi Connect?

When AIT was first developed, it stood for Adfinity Interfacing Tool. Its mission was to simplify integrations around Adfinity by replacing complex, custom-built interfaces with one central, reliable platform.

As the platform evolved, so did it capabilities. Today, it connects ERP, CRM, HR, finance and many other business applications, automating data exchange and helping organisations streamline processes across their entire software ecosystem.

The name Easi Connect better reflects that evolution. It's a name that clearly describes the platform's purpose: helping organisations connect systems, automate workflows and build a more efficient digital landscape.

What is Easi Connect?

Easi Connect is Easi's middleware and integration platform.

It enables organisations to connect business applications, automate data flows and centralise integrations within one single platform. Instead of managing numerous point-to-point interfaces, businesses can monitor, maintain and scale their integrations through one central solution.

Whether you're connecting an ERP system with a CRM, synchronising financial data or automating operational processes, Easi Connect provides a reliable foundation for seamless data exchange.

What does this mean for existing customers? 

The answer is simple: very little.

The rebranding will go live on 13th August. Your integrations, configurations, and support remain exactly as they are today. No migration or technical action is required. The only visible changes are:

• The platform is now called Easi Connect.
• You'll notice a new logo and visual identity.
• The platform will be available through a new URL: https://my-connect.easi.net. The previous URL will remain available during a transition period, allowing you to update bookmarks and saved links.

   

Everything else remains exactly the same.

Celebrating an important milestone 

The rebranding comes at an exciting moment: Easi Connect recently welcomed its 100th customer!

What started as a solution to simplify integrations has grown into a mature platform trusted by organisations to connect their most important business applications.

We're incredibly proud of that achievement, and we'd like to thank every customer who has contributed to this journey. 

Questions?

Questions about the rebranding? Feel free to contact your usual Easi contact, we'll be happy to help!