Salesforce is the world leader in customer relationship management (CRM) technologies, designed to help companies manage and improve interactions with their customers. Founded in 1999, just like Easi, this company was the first to offer cloud-based solutions. While this seems normal today, at the time it was revolutionary given the state of the internet. This innovation allowed Salesforce to gain a significant lead over its competitors.
Easi, a strategic partner of Salesforce
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Salesforce is often seen as "just" a CRM, but in reality, it is a true business platform. Thanks to its advanced configuration possibilities, Salesforce offers extensive customization that goes far beyond basic sales and customer management. Easi has therefore chosen Salesforce as its CRM partner to provide its clients with the best tool to boost their business. Companies can improve their growth thanks to Salesforce, which centralizes customer data with the implementation of an all-in-one CRM suite. This centralization of marketing, sales, and after-sales data on a single platform creates a unique customer profile, offering a complete and integrated view of each customer. |
The advantages of the collaboration between Salesforce and Easi that will win you over!
1. Customization, like Lego bricks
Salesforce is also a flexible solution that adapts to the growth of the company and its sector. At Easi, we often use the metaphor of the famous Lego bricks to illustrate this adaptability. You start your construction with the basics, then you evolve by adding new bricks as you grow. Just as Lego allows infinite creativity in construction, Salesforce offers unparalleled flexibility to adapt its solutions to your specific needs. Supported by a strategic partner like Easi and extensive resources, Salesforce allows you to build a powerful and coherent platform that evolves with your company.
Easi therefore adopts a collaborative approach to building projects with its clients, based on their specific needs. And the best part is that adding new features is done without writing any code, thus avoiding custom development that is difficult to maintain in the long run.
“Salesforce is a very robust business platform, world leader in CRM, but it is also much more than that. Highly customizable, Salesforce continues to improve its products and invest in its platform, just as Easi does with artificial intelligence. Whatever the progress of your Salesforce journey, Easi is your Belgian reference partner for all your strategic needs in this area” - Tom Bragard, sales engineer Salesforce at Easi
2. A 360° customer approach by Easi
At Easi, we are also convinced by the 360° customer view offered by Salesforce. By bringing together all interactions and customer data on a single platform, Salesforce provides a global understanding of each of them. This centralized vision, combined with the growing capabilities of artificial intelligence (AI), offers a powerful tool to improve team responsiveness, personalization, and performance. The integrated AI in Salesforce allows us to fully leverage this data to generate smart recommendations, anticipate needs, and automate certain decision-making processes. Together, the 360° view and artificial intelligence transform the way companies interact with their customers. In this context, Easi supports you to fully benefit from these technologies and make them a driver of growth, efficiency, and loyalty.
3. Meeting all your business needs
With Salesforce, you manage much more than just the commercial part of your business. The platform covers all business processes, from marketing prospecting to project management, including automated billing and follow-up of after-sales requests. Salesforce is also compatible with other software, such as our financial and accounting ERP Adfinity, offering end-to-end support for critical business functions.
Our main objectives with Salesforce
There are many goals, but if we had to choose just three, it would be these:
- Modernize operations: by automating processes and integrating data, companies can modernize their operations and remain competitive.
- Save time: the centralization of data and automation of tasks reduce the time spent on manual and repetitive tasks.
- Reduce costs: by optimizing processes and improving efficiency, companies can reduce their operational costs.
With Salesforce, we make sure to configure the tool to maximize automation and modernize operations, thus reducing time-consuming manual tasks. Users of the platform can thus focus on high-value operations, increasing efficiency and reducing costs.
